Finally, the answer to every salesperson’s biggest question: Why didn’t I close the deal with her?

News flash: Men and women shop differently, buy differently, and want different things out of a buying experience. But if you’re like most salespeople, you can’t readily identify those differences—so you may do things every day that make women choose not to buy from you.

With on-target insights into human nature, Make a Fortune Selling to Women describes the male and female approaches to the buying experience. This book will change the way you think about, communicate with, and sell to female customers—and, as a result, the shopping experience will be better for you both. If you’re ready to attract more female customers, close more deals, and increase both sales and profits, read this book today!

Reviews & Endorsements

“If you are attempting to sell to men and women the same way, you are leaving tons of business on the table. Connie Podesta has done a terrific job . . . This is a must-read for anyone selling to both sexes.”
—Don Hutson, coauthor of the #1 New York Times bestseller The One Minute Entrepreneur and CEO of U.S. Learning