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The 6 Stages of Cultural Mastery


Product Description

“Every decade or so a book is written that can truly change the world. This is one of those books.” —Duane Cummings, CEO, Leadercast

Becoming a cultural master is a skill that all leaders in today’s culturally complex world must develop. On one hand, being a cultural master will allow leaders to create much more positive, productive, and profitable environments. On the other hand, leaders must insulate themselves against unnecessary cultural missteps or public statements that have the potential to derail their career or company.

In The Six Stages of Cultural Mastery, Ricardo González outlines the steps to follow in order to master any culture. The Six Stages are equally balanced between the hand and the heart: three are proactive in nature and three are emotive. To be properly prepared to effect significant external transformation, leaders must first be transformed from the inside out. Until a leader is transformed internally, the ability to create outward change is greatly diminished.

The principles in this book are timeless. They will be effective in any time period and in all relational situations. The Six Stages of Cultural Mastery will help leaders significantly increase their CQ (Cultural Quotient) and prepare them to lead peoples of diverse cultures in transformative ways.

About the author

Ricardo González is the founder and CEO of The 6 Stages Group and founder and Chairman of Bilingual America. Ricardo is a trusted consultant to many organizational and corporate leaders across the globe. He has developed several cultural communications courses, including CulturalMasters™, SuccesswithHispanics™, LíderesExitosos™, language training courses SpanishPower™ and InglésPoderoso™. He is the author of The 12 Hidden Truths to Learning Spanish. Ricardo’s father is Puerto Rican and his mother was from the hills of Kentucky. He jokingly says he is a Puerto Rican hillbilly. He is married to Maribel and has three children: Gabriel, Andrea, and Marí Andrea.

Praise for The 6 Stages of Cultural Mastery

“For us to become truly liberating leaders, we must learn to lead people of diverse cultures in a relevant way. The Six Stages of Cultural Mastery will prepare you to lead those unlike yourself with much higher levels of influence and power. You will want to buy several copies to give to others wanting to connect.” — Jeremie Kubicek, author of 5 Gears, CEO and co-founder of GIANT Worldwide, named by Inc.com as a top 100 leadership speaker.

“We live in a fast-paced, hard-hitting world. The Six Stages of Cultural Mastery will help you to dig deep and do the necessary internal work to succeed with people of diverse backgrounds. Written with wit and wisdom, this book is a home run!” — Molly Fletcher, author of Fearless at Work and A Winners Guide to Negotiating, CEO of The Molly Fletcher Company.

“Every leader serious about creating follower-ship and engaging talent of diverse cultures should read The Six Stages of Cultural Mastery. In an honest and refreshing way, Ricardo lays out very specific and actionable steps that will transform you, and through you, those you lead.” — Arnold Dhanesar, Senior Vice President, Head of Global Talent Management and Executive Leadership Development, MetLife. 

“The Six Stages of Cultural Mastery will equip you to more effectively lead, sell to, and enjoy deep and long-lasting relationships with people of diverse backgrounds. Ricardo does a masterful job of laying out the specific stages leaders must follow in order to develop into cultural masters. ¡Bravo!” — Pegine Echevarría, MSW, CSP, Member C-Suite Advisors, Motivational Speakers Hall of Fame Inductee, CEO of Team-Pegine, Inc. 

“The Six Stages of Cultural Mastery takes leaders through a very refined process to move us to true levels of Endearment in Stage Six. This book should be read and digested by all organizational and community leaders as the insights Ricardo shares are transformational.” — Steve Akinboro, founder and CEO, LoveIQ and Council Member of the Gerson Lehrman Group

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Ricardo González
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