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Now What? The Biography Of A (Finally) Successful Startup


Product Description

IN THE SPIRIT of The Soul of a New Machine, Tracy Kidder’s 1981 Pulitzer-Prize-winning story of the creation of a revolutionary new computer in the days when personal computers were just becoming popular, now comes Charles D. Morgan with his riveting first-hand account of his tech startup First Orion and his small team’s chaotic, exhilarating, nine-year quest to successfully navigate the uncharted world of mobile phone technology. 

Morgan’s Now What? The Biography of a (Finally) Successful Startup is a book tailor-made for the era we live in now, when tech startups are the new garage bands and Steve Jobs is the new American Hero. If you’re a general reader, this book reveals the surprisingly messy life inside your smartphone. And if you’re an entrepreneur setting out to secure your place in the Steve Jobs pantheon, this book is nothing less than due diligence.

In his telling of his team’s trial-and-error journey to build a call-blocking, scam-protection system within the network of a major telecom, Charles Morgan offers that rare hat trick of a book: a steamroller of a story, a cautionary tale, and a stirring celebration of America’s innate love affair with the indomitable entrepreneurial spirit.

Excerpt from Now What?

“AND HERE I have to drop back and tell yet another embarrassing story about something else I screwed up in regard to First Orion. By now, you readers are probably wondering why the hell you’re reading a book about entrepreneurship by a guy who gets everything wrong. You probably think I could play both Dumb and Dumber all by myself. All I can say in my defense is that I’m human. We humans do dumb things sometimes, even when we know better, and I’m willing to embarrass myself to show you just how easy it is to screw things up. But I promise you: Before this story is over, I’ll have gotten a few things right.” 

About the author

CHARLES D. MORGAN is the visionary former Chairman and CEO of Acxiom Corporation, world leader in data gathering and its accompanying technology, which Morgan grew from a small Arkansas company with 25 people to 7000 employees globally and $1.5 billion in revenue. A gadget geek from childhood, Morgan has raced motorcycles, flown jets, and built and driven race cars in a professional racing career. His first book, Matters of Life and Data, was published by Morgan James in 2015. Now CEO of his latest tech venture, First Orion, Charles Morgan lives in Little Rock, Arkansas, and San Jose del Cabo, Mexico, with his wife, Susie.

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Charles D. Morgan
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